How the index works

How we find agencies

We start from the published lists of LinkedIn ghostwriting and personal brand agencies, the agencies' own sites, and directories such as Clutch. An agency is listed when it sells ghostwriting or executive content as a service and its own site confirms what it sells.

Some agencies sell ghostwriting as one line among others: outbound shops with a content add-on, or broader B2B marketing agencies. They are listed under the same rules and marked as a side line. There are 6 of them today.

Agencies can also submit themselves. A submission is checked against the agency's own site like any other entry. Listing is free.

Ordering

Every list on the site, from the full directory to the narrowest combination page, uses the same four steps:

1. Editor's picks come first.
2. Then agencies whose main business is ghostwriting, before agencies where ghostwriting is a side line.
3. Then by published minimum monthly price, lowest first. Agencies that publish no price come last.
4. Then by name, A to Z.

That is the whole rule. Nothing in a record is a rank or a score, and no agency can pay to move up.

A list page exists only when three or more agencies match it. When a narrower page would list exactly the same agencies as a broader one, the narrower address redirects to the broader page. There are 157 list pages today.

Editor's picks

The ten editor's picks are the agencies named most often across the published lists of LinkedIn ghostwriting agencies we read for the index. Each was then checked against its own site before it got the badge. A pick is a starting point for a shortlist. It says nothing about price or fit.

The picks today: YellowInk Digital, Windmill Growth, Stop The Scroll, The Media Engine, Kurogo, Brand of a Leader, CSuite Content, Klowt, Prestidge Group and Concurate.

Badges

Badges are derived from the record at every build and never typed into a record by hand. See all badges.

• Editor's pick: Chosen by the editor as a strong starting point for a shortlist. Editor's picks sort first on every list.
• Top agency: One of the first three agencies on the region page that name that region themselves, in the index ordering: editor's picks first, then primary focus, then published price. Serving worldwide alone earns no regional badge.
• Founder-led studio: The sources name a founder who leads the work, and the published team size is under ten or not given.
• Subscription model: Sells ghostwriting as a fixed monthly subscription.
• Executive tier: Published pricing starts at $7,000 a month or more.
• VC and investor specialist: Writes for venture capitalists and investors.

Sources and dates

Every fact needs a URL and the date we read it. The index cites 203 sources across 93 agencies, and each profile lists its own with dates. The "Last checked" date on a profile is the latest date on that record.

We cite third-party ratings as facts with a link. We never publish review markup for ratings collected on another site, and we never average ratings into a figure of our own.

We write from sources anyone can check. An agency whose situation has changed updates it at the source and sends the links. The listing follows the record.

Disclosure

No agency pays to be listed, to be placed higher or to hold a badge. We do not take referral fees for the introductions made through Find your agency.

The operator also runs 2V Automation and Shila, and publishes three sister indexes: GEO Agency Index, Outbound Agency Index and AI Agency Radar. An agency connected to the operator is listed under the same rules and marked on its profile. None of the agencies listed today is connected to the operator.